Mutually beneficialcollaborationsbetween top leaders
…to create new value — and to gain the freedom to bring your ideas to life.
A big idea is hard to pull off alone. At REPKA sessions, people with different experience meet to find a common interest and build a joint business case in a single session.
REPKA is a meeting format, digital infrastructure and AI service for leaders of the creative industries, marketing and media, built to create mutually beneficial collaborations. In a single session we design and develop a joint project “here and now” — and leave with a ready business case.
In a world that urgently needs the New and the Other — amid endless streams of slop solutions — only a real Encounter with the Other in co-creation and for the sake of a shared, mutually beneficial Cause can answer that need.
Resources don’t come out of thin air. They come from relationships.
REPKA compresses time.
The right people meet within a single session, create together and turn experience into relationships — and relationships into new business prospects.
REPKA compresses time into a single session.
- 01Vision—resources
- 02Resources—people
- 03People—relationships
- 04Relationships—time
Principles of the collaboration format
01 / 04
- 01
Parity of contribution
Only participants of the same level take part in a session — brands, institutions, influencers. Collaboration is built on a mutually beneficial exchange between equals.
- 02
Profitability
Every collaboration is a ready, agreed business product designed to create commercial value for all participants.
- 03
Here and now
We set aside time and meet in sessions to create projects, prototype them instantly, approve them and launch.
- 04
Non-competition
Within one session we work only with non-competing verticals of business and media.
Met. Imagined. Built.
The outcome is a business case with economics, timelines and roles. Then we support the implementation.
First — listen. Then — create together.
- 01
Preparation
- Selecting and agreeing the list of partners
- Interviews and session design
- Negotiations and the invitation campaign
- Syncing participants’ schedules
Input: the topic and the participants’ resources
- 02
Joint session
- Pooling resources
- Design thinking and training
- Prototyping projects with neural networks
- Facilitating agreements
Output: an agreed business case
- 03
Report and post-PR
- Media hooks and national coverage
- Participant assessment
- Collecting reflections
The result becomes visible
- 04
Implementation
- Legal support
- Mediation
- Producing — taking the business case all the way to market
Agreements turn into action
The technology that makes it repeatable.
Discover the REPKA technology
REPKA isa vision too
We intend to build a global community of creative industry leaders, united by joint work in the form of product collaborations — and possessing, , and .
The community speaks and acts in its own name, not through other people’s platforms.
6 steps to realising the vision
Six consecutive steps. Each lays the foundation for the next. You don’t have to see the whole path on your own.
Reaching the top people in the creative industries, marketing directors and influencers. Pilot sessions. A core of 50–100 participants who set the quality standard.
Royalties from successful product collaborations. Building a base of verified participants from different industries, countries and levels of government.
Sessions held only on our own territory. Capitalisation of land assets. Each location is an autonomous hub with full infrastructure for the flickering format.
Handing over the methodology, brand and standards to partners in other regions and countries. Enriching the REPKA digital network with data on the top people of new regions.
Turning shares in land, hotels and intellectual property into digital assets. Registering copyright on collaborations on our own blockchain.
Protecting assets in three layers: digital, physical and cognitive.
Every step turns participants from tenants on other people’s platforms into co-owners of a shared infrastructure.
KLUBEN
KLUBEN is a cooperative of the technology’s owners. It brings together those who run sessions, invest resources, develop the methodology or provide land and infrastructure. Here, power belongs to those who create value.
Illustration: the KLUBEN ecosystem — people and roles around a glowing core.
How to join KLUBEN
You master the methodology and gain a new profession. Then we invite you to run our sessions on a commercial basis — or you organise your own turnkey sessions.
What you getThe methodology, a content factory (AI experts, neural networks, prototyping equipment), access to KLUBEN.
You give your clients and partners not entertainment but a concrete result — an agreed business case.
What you getA proven intensive format, AI producers, creative industry curators, cultural institutions, bloggers, major brands and an on-site content factory.
Join the next session as a commercial partner and leave with a ready collaboration.
What you getA seat in the session, access to top participants from adjacent industries, media coverage of the result.
The people behind the technology
Nikolai Gorely 
Evgeny Nikolin 
Sonya Fidler 
Olga Cherkashina 
Sergey Bulavin 
Andrey Chervonsky 
Gleb Sakhray
Where collaborations come together
All events- PastPastRussian Cultural Code in brand collaborationsThe format’s first public session: cultural code as a resource for brands’ product collaborations.
- Coming soonComing soonFamily BrandBrand collaborations on the theme of family and traditional values.
PULLTOGETHER
Remember the tale of the giant turnip? They pulled it out because everyone joined in. Even the mouse came in handy. Nobody pulls it off alone these days.
The book endswhere REPKAbegins
The birth of a new actor in the creative economy
At once a diagnosis, a manifesto and a call to action. At its centre is the producer — someone who can gather resources for any task and capitalise on any idea.
